Artificial intelligence (AI) is playing an increasingly important role in our daily lives. It can generate images, edit videos, and even replicate a person’s voice. However, the same technology is also being misused, particularly to create fake videos promoting online gambling websites, leaving many well-known public figures as victims.
One of the victims who came forward to warn the public and held a press conference to clearly address the legal case is Hai Arpaporn Nakornsawan, a well-known Thai singer. She became a victim of AI technology being used to fake her face, clone her voice, and create moving images of her, in order to produce promotional videos persuading people to gamble on online gambling websites, even though she herself has never had any involvement with online gambling.
“If these skills were used for good, our country would be a much better place.”
This was one of the remarks made by Hai Arpaporn Nakornsawan during the press conference after discovering that her image and voice had been used to create AI-generated fake videos.
These brief remarks reflect how unfortunate it is that a technology capable of benefiting society has instead been used to deceive the public and cause harm to others.
The investigation found that the fake videos were highly realistic. The facial features, voice, and mannerisms closely resembled the real person, leading many people to believe they were authentic. Some videos were estimated to be about 80% similar to the real person, causing many viewers to mistakenly believe that Hai Arpaporn Nakornsawan was the one promoting online gambling websites.
How the AI Identity Impersonation Case Began
At the press conference, Hai Arpaporn Nakornsawan revealed that she first discovered fake videos using her image in 2025.
At first, many fans sent her fake videos. After confirming that her image, voice, and likeness had been used without her permission, Hai Arpaporn Nakornsawan immediately sought legal advice from Lawyer Arm Supasit Siri of Wongsakorn Law Firm to plan the appropriate legal action.
Over the past six to seven months, evidence has been continuously collected, relevant information has been monitored, and legal procedures have been carried out in accordance with the law to protect the victim’s rights and prevent further damage.
From Victim to Nearly Becoming the One Under Investigation
The biggest concern in cases like this is not simply the unauthorized use of someone’s image. More importantly, many people may mistakenly believe that the person in the image is actually involved with an online gambling website.
Hai Arpaporn Nakornsawan said that quite a number of people believed she had actually promoted online gambling websites. In reality, however, she had never accepted any advertising work of that kind and had never encouraged the public to participate in online gambling.
Misunderstandings like this can directly damage a person’s reputation, credibility, and public image that has been built over decades.
Online gambling operators had contacted Hai Arpaporn Nakornsawan directly. In every case, she immediately referred the matter to Lawyer Arm Supasit Siri
Ms.Hai revealed that, based on her past experience, people associated with online gambling operations had attempted to contact her personally.
However, Ms.Hai chose not to negotiate, bargain, or handle the matter on her own.
Instead, every case was referred to Lawyer Arm Supasit Siri, who handled all legal proceedings on her behalf.
This decision helped reduce the risk of any communication being misinterpreted and ensured that every step was handled through the proper legal process.
Scammers Use Every Means to Evade Legal Responsibility
Information obtained during the legal proceedings indicates that the offenders often operate as organized groups, with each member taking on a specific role.
In some cases, mule accounts registered under other people’s names are used, or minors are recruited to open bank accounts, making it much more difficult for authorities to trace those responsible.
In addition, some offenders attempt to fabricate stories to gain sympathy from victims or other related individuals. In reality, however, these actions are often carried out by organized criminal networks operating under carefully planned schemes.
For this reason, effective legal action requires thorough evidence collection and a carefully planned legal strategy.
Without proper planning from the outset, victims may suffer far greater consequences than they realize.
Lawyer Arm Supasit Siri commented
In technology-related crime cases, the most important thing is not simply reporting the case to the police as quickly as possible, but planning the legal strategy from the very beginning.
In many cases, if victims take action without proper preparation, they may lose the opportunity to preserve and collect crucial evidence, or misunderstand key facts of the case.
Hai Arpaporn Nakornsawan’s case clearly demonstrates that without a systematic approach from the very beginning, victims may find themselves misunderstood by the public. In some cases, they may even spend a long time proving their own innocence.
If your image has been manipulated by AI or used to promote online gambling websites, don’t wait until the situation gets worse consult a lawyer immediately
Today, AI technology is capable of generating increasingly realistic images, voices, and videos. As a result, anyone including members of the public, artists, influencers, business owners, and public figures can become a victim.
If you discover that your photos, voice, or videos have been used to promote online gambling websites, or have been misused in any way that causes harm, you should preserve evidence as soon as possible. This includes screenshots, website links, and the date and time the content was found. You should also avoid contacting the perpetrators directly before seeking legal advice from a qualified legal professional.
Hai Arpaporn Nakornsawan’s case is an important reminder that anyone can become a victim of AI identity impersonation. The damage extends far beyond reputation; it may also affect a person’s career, credibility, and legal rights.
If you are an artist, influencer, business owner, or a member of the general public, and your image, voice, or videos have been used without your permission, or your identity has been misused to promote online gambling websites, do not try to handle the situation on your own.
Seeking legal advice from a lawyer at the earliest stage can help you develop an effective legal strategy, preserve and collect evidence, and protect your rights in the most appropriate way.
Wongsakorn Law Firm provides legal consultation and representation in cases involving AI identity impersonation, unauthorized use of images, and online gambling-related offences. Our goal is to help victims protect their legal rights and minimize potential damage in the future.