In an era where “influencers” play an essential role in communication, marketing, and brand image, building an online identity has become a highly valuable asset. Every element, photos, videos, audio, image rights, and all types of creative content is automatically protected by Thai copyright law. However, many influencers today face a growing problem: their photos or videos are being used without permission on illegal gambling websites, online lottery platforms, or unlawful promotions designed to lure customers.
This issue is far from minor. It not only damages the influencer’s personal image and public reputation but also misleads consumers into believing that the influencer endorses the gambling website. Such misuse can deceive people into participating in illegal online gambling. Leaving these violations unattended can cause long-term damage. Therefore, every influencer must be aware of their rights and take legal action promptly.
Common Problems Influencers Are Facing: Unauthorized Use on Gambling Websites
Situations frequently occurring include:
• Unauthorized editing of influencer TikTok videos or other clips
• Using Instagram photos or still images for gambling advertisements
• Using audio or voice clips to create fake videos (deepfake)
• Posting influencer photos alongside links to illegal lottery sites
• Creating fake promotions using the influencer’s face to mislead the public
All these actions constitute copyright infringement, image-rights violations, and unlawful advertising related to gambling all of which are clear legal offenses.
How Influencers Suffer Damages?
Unauthorized use of photos, videos, or content can lead to multiple types of harm:
1. Damage to Reputation and Public Image
Influencers rely heavily on credibility. If your image appears on a gambling website, followers or brands may assume you support illegal activity, which could result in lost job opportunities and future income.
2. Copyright Infringement
All content created by influencers is automatically protected under Thai copyright law. Unauthorized use is a legal violation and entitles the influencer to claim damages.
3. Contractual Damages
Many influencers have ongoing contracts with various brands. Being associated with gambling can create the risk of “breach of contract,” which may cause substantial legal and financial consequences.
4. Harm to Society and Consumers
Gambling operators often misuse influencer images to mislead consumers into believing the site is trustworthy, resulting in real harm to the public.
Because of all these reasons, influencers are legally entitled to immediately pursue damage claims.
The total compensation can range from hundreds of thousands to millions of baht depending on the extent of the violation and the influencer’s public profile.
What Should Influencers Do If They Discover Infringement?
If you find your image used on a gambling website, take the following steps:
1. Screenshot and collect evidence from all platforms
2. Check whether your content has been linked, edited, or used for ads
3. Contact a lawyer immediately
A lawyer can send a cease-and-desist letter, request removal, negotiate damages, or file civil and criminal claims if necessary. Allowing continued use of your image or video will only worsen the damages.
Why Consult the Wongsakorn Law Office?
Wongsakorn Law Office specializes in cases involving influencers, content creators, and online copyright infringement.
Our strengths include:
• Lawyers experienced in copyright, image-rights, and online infringement cases
• Expertise working with influencer-related disputes
• Ability to pursue both civil and criminal actions
• Issuing official damage-claim letters
• Negotiating or filing lawsuits where appropriate
• Advising based on industry-standard influencer valuation
Influencers should never allow gambling platforms to exploit their image for illegal gain. The longer you wait, the greater the damage both financially and reputationally.
If Your Image or Video Is Used on Illegal Websites, Contact Wongsakorn Law Office Immediately
Misuse of influencer images on gambling websites is not a minor issue, nor should it be ignored. It is a violation of your rights, your copyright, your image, and your income.
If you are currently facing this situation, we are ready to help you reclaim your rights, recover damages, protect your image, and take legal action against the infringers.
📞 Tel. 062-195-1661 | Contact us today.
Let us be the legal team standing by your side in every situation.